Ananya Bhattacharya recently picked apart the statements that Snapchat CEO Evan Spiegel made about then intended audience of the popular app. Bhattacharya does this by using casual diction and a passive-aggressive tone. She talks about how Spiegel addresses the audience saying that snapchat is meant for a younger and rich audience. By talking causally with the audience it allows a common reader to understand what is going on. The fact that she is not using a more sophisticated diction means that she is targeting an audience with lower comprehension, possibly even elderly folk to inform them of what they are being left out on. Bhattacharya uses a passive tone saying remarks such as "stuck his foot in his mouth" and "allegedly" to show that she does not approve of Spiegel's actions. There is also a strong appeal to logos, going as far as to add a graph into her writing. To back up her claims Bhattacharya refers back to her graph, in doing so she gives the reader a visual they can look at to comprehend the information. The main focus of her writing is to inform the elderly of the experiences they are missing out on due to Spiegels marketing techniques. She proves successful, even citing his own words "Snap “tend[s] to market our products directly to younger people". She makes a clear well developed informative article, starting from the issue at hand to all the reasons and complaints behind it.
https://qz.com/981070/snapchat-ceo-evan-spiegel-doesnt-think-olds-have-the-patience-for-new-technology/
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